Happy Wrap creates high-quality wrapping paper with the ability for personalization. One of the requests from the company was to not reference gift boxes in my design.

To respect that request, I researched natural instances of "gift wrapping" or ways nature reveals things to us. Flowers were a great example of that phenomenon. Their ephemeral nature makes the brief time in spring when they're all in bloom a fantastic experience.

Furthermore, there is an entire flower-based symbolic language. I chose to represent the forget-me-not. This flower symbolizes relationships and closeness.

All together, this mark symbolizes how gift-giving creates closeness within relationships.